The Asia-Pacific region is expected to be one of the fastest growing regions in terms of overall economic development. The Asian Development Bank (ADB) forecasted that Asia will contribute towards 50% of the world's Gross Domestic Product (GDP) by 2020 from the current 25%. We anticipate that the growth of the medical device market in this region will also run in tandem with this GDP projection, come 2020.
It will be an opportunity for B. Braun to reach out to serve the world’s largest population. Moreover, we are well positioned to provide innovative medical solutions for healthcare professionals to meet the needs of patients and society at large. Therefore, it is only apt for the B. Braun Asia-Pacific group to focus on this vision of "Serving Half of the World!”
These core values (innovation, efficiency and sustainability) from our Brand Promise of Sharing Expertise form the building blocks of our B. Braun Asia-Pacific Strategy.